About

A different kind of branding firm for a different kind of branding.

idgroup is a brand transformation company with a fundamentally different approach to branding.

Our brand transformation consultants, specialists and design teams work with leaders to empower organizations of all sizes to make a bigger difference. Since 1989, we’ve helped leaders tear themselves away from routine thinking; embrace and leverage change as an engine for reinvention and innovation; engage their stakeholders to uncover fresh, new perspectives; tell and live a vivid brand story; and as a result, achieve brand clarity and elevate their brand’s value and reputation.

We believe in helping CEOs and CMOs create brands that matter because they matter to people. We’re working to change the world for the better, one brand at a time.

While we work with many organizations across a variety of service sectors and industries, our comprehensive approach to branding works best for organizations and leaders who share our values.

  • Organizations and leaders rooted in collaboration and engagement.
  • Organizations who believe in a greater purpose of doing well by doing good to achieve more than bottom line successes.
  • Organizations that respect and value the contributions of their stakeholders to inform and grow their brands.

The very hands-on nature of our process requires our team’s complete dedication and focus to your brand. As a result, idgroup only takes on a limited number of engagements a year. Are you ready to be the brand you’re meant to be? Let’s talk.


Mona Amodeo, PH.D.

Mona Amodeo, PH.D.

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Lindsey Braxton Shook

Lindsey Braxton Shook

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Somi Choi

Somi Choi

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Nick Gray

Nick Gray

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Danielle Kelly

Danielle Kelly

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Brooke Mannion

Brooke Mannion

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Julie Orr

Julie Orr

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Kris Poore

Kris Poore

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Mariah Singerman Crawford

Mariah Singerman Crawford

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Gail Spruill-Shaw

Gail Spruill-Shaw

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