Capabilities

Your reputation is your brand.

We help our clients create the kind of magic that engages, empowers and transforms customers and employees into brand loyal advocates.

Building brand reputation is a complex and intricate process. We’re taking the guesswork out of that process with a comprehensive, hands-on approach that works to align all the variables of the branding ecosystem: Brand Identity, Brand Vision, Brand Image and Brand Culture. The result is an actionable framework for leaders looking to unify, preserve, protect and grow their brands. We invite you to achieve brand clarity, maximize performance and elevate your brand reputation. We know how it’s done. We know how to do it. We can help you do it, too.

Are you ready to be the brand you’re meant to be?

Who Benefits from our Services?

  • Organizations undergoing a leadership transition
  • Organizations looking to reconcile two or more brands as a result of a merger or acquisition
  • CMOs and Marketing Departments looking for fresh, new perspectives to take their creative to new levels
  • Organizations seeking for new, innovative ways to stay relevant to their customers
  • Organizations that have seen rapid growth and expansion, and are looking for new ways to reach their next level of success.

Primary Offerings

  • Branding from the Core® Our unique Whole Systems Branding framework and proprietary Branding from the Core® stakeholder engagement process gives leaders focus to ignite their brand purpose, and align it with employee performance to achieve prosperity: substantial success that continues to positively impact not just the bottom line, but the world as well.
  • High Impact Internal and External Campaigns. Our award-winning creative team works with CMOs and their marketing departments to lead and develop campaigns designed to produce measurable results within a specific period of time to address specific objectives.

We’ll let the work speak for itself.

 

Additional Advisory Services

  • Brand Research & Strategy. We work with leaders to uncover research insights to develop short-term and long-term brand strategies that are actionable.
  • Customer Experience Design. We engage leaders with their teams to craft the brand experience, and ensure its lived every day, at every touch-point.
  • Change Management. We utilize our background and expertise in change management to help leaders undergoing evolution and transformation.

CAPABILITIES

Research
  • Survey design and implementation
  • Focus group design and facilitation
  • Trends analysis
  • Communication Assessment
  • Customer Perception Evaluation
Strategy
  • Brand development for organizations, products, services and leaders
  • Organization development and change
  • Naming
Design
  • Visual branding and identity systems
  • Digital design
  • Collateral design
  • Environmental Design
  • Illustration
Communications
  • Video storytelling
  • Photography
  • Media strategy
  • Copywriting and content development
  • Branding campaigns
  • Marketing campaigns
  • Public relations
Digital Communications
  • Social Media Strategy
  • Digital Advertising Strategy
  • SEO/SEM Strategy
  • User Experience Strategy
  • Web Development
  • UX/UI design and facilitation
Organization Design and Employee Performance
  • Employee performance
  • Internal communications
  • Customer experience design


MEASURE BRAND EXPERIENCE

We provide brand performance insights by measuring your customers’ journey in real time with our proprietary measurement and analytics tool, Limelight Performance. Your team leaders can access custom analytics on-the-go through a mobile dashboard accessible through your PC, tablet or smartphone.