Offerings

YOUR REPUTATION IS YOUR BRAND

We shape and share your brand reputation from the inside out.

Great brands are the result of aligning your story and customer perceptions with rich brand experiences that happen every day. Through our unique Whole System Branding framework and our Branding from the Core® stakeholder engagement process, we elevate your brand by choreographing a holistic dance between organizational identity, image and culture. The result— an enduring brand reputation that builds marketshare.


SERVICE OFFERINGS


Branding from the Core® Engagements
High Impact Communication Campaigns
Limelight Performance Facilitation
Innovation and Change Management Consulting

BRAND STRATEGY


Research

Stakeholder Engagement Facilitation
Identity Research
Market & Competitor Research
Innovation and Change 

Communication Assessment
Performance Evaluation

Customer Perception Evaluation
Focus Groups

Planning

Brand Development
Brand Architecture
Digital/Online
Naming
Communication
Leadership Transition

BRAND DEVELOPMENT


Design

Visual Branding 
Identity Design
Visual Identity Systems
Collateral Design
Brand Guidelines
Packaging Design
Environmental Design

Communications

Branding Campaigns
Marketing Campaigns
Public Relations

Mass Media
Internal Communications
Writing/Content Development

Video Storytelling
Photography

Digital

Web Development
Content Management Systems
Brand Asset Management


Digital Marketing
Social Media
User Experience

BRAND PERFORMANCE


Brand Management
Customer Engagement
Employee Engagement

Employee Performance
Internal Communications
Customer Experience Management



MEASURE BRAND EXPERIENCE

We provide brand performance insights by measuring your customers’ journey in real time with our proprietary measurement and analytics tool, Limelight Performance. Your team leaders can access custom analytics on-the-go through a mobile dashboard accessible through your PC, tablet or smartphone.