Professionals You Can Count on
Services We Provided: Branding from the Core®, Facilitated Strategic Planning Sessions, Logo, Visual Identity System, Brand Standards, Website Reskinning, Print / Outdoor / Broadcast / Digital Campaigns, Custom Photography, Social Media Strategy and Graphics, Media Strategy
Peaden is a respected name in the HVAC, electrical and plumbing industry in Panama City, Florida. Their passion and commitment to quality service has been fueled by a shared strategic vision and unwavering standards for excellence—consistently delivered by a loyal team of employees who are proud to wear the Peaden name.
Despite its hometown success, Peaden sought to grow beyond its borders and expand into new, emerging markets along the Gulf Coast as far west as Mobile, AL. This vision for growth required a new organizational and brand strategy to position Peaden as the dominant name in professional comfort services.
Through the Branding from the Core process, idgroup launched the refreshed Peaden brand in June 2016 along with new television and radio spots; print, web and billboard advertising; and marketing collateral including custom photography, business cards, technician wardrobe and livery designs for its mobile fleet.