Pensacola Humane Society

Engage A Community


Services We Provided: Branding from the Core®, Facilitated Strategic Planning Sessions, Logo, Visual Identity System, Brand Standards, Collateral Materials, Web Strategy and Design, Integrated Branding Campaign

The Pensacola Humane Society has been serving the Pensacola pet and pet-loving community since 1943 with a dedicated group of volunteers advocating for responsible pet ownership. Central to this belief is its mission to transform Pensacola into a no-kill community, with spay and neuter clinics and a healthy and thriving adoption and fostering program. Despite giving a voice to animals, the Pensacola Humane Society needed to uncover its own voice to communicate to the masses.

As the first recipient of the Brand On Us community initiative, idgroup saw tremendous potential for revitalizing the organization’s purpose with a new brand image consistent with its mission. Partnering with local photographers, web developers and media, we were able to deliver a new visual brand, website, photography, print advertising, outdoor, radio and television campaign to help promote the organization in the local community. In October 2013, the Pensacola Humane Society re-emerged, primed and ready to change our community, four paws at a time.

40% Increase

of Pensacola Humane Society’s inquiries for pet adoptions and charitable donations

5 Tattoo's (at least)

of Pensacola Humane Society’s brand mark on complete strangers. The brand mark went viral on Pinterest and now is a highly sought after icon for tattoo lovers abroad.

Next Case Study

Episcopal Day School

View Case Study