Inspiring the Community to be Moved
Services We Provided: Branding from the Core®, Facilitated Strategic Planning Sessions, Logo, Visual Identity System, Brand Standards, Collateral Materials, Web Strategy and Design, Social Strategy, Environmental Design, Integrated Branding Campaign
Pensacola Sports Association, the third recipient of our Brand On Us™ initiative, is one of Florida’s oldest sports commissions with a history dating back to 1955. Originally leading efforts to manage local and national golf tournaments in Pensacola, the non-profit’s focus has grown to encompass organizing sporting events and tourism initiatives that include baseball, basketball, football, running, soccer, tennis and more.
But, despite all their efforts, the Pensacola Sports Association remained relatively unknown in the local community. The organization lacked awareness and needed help to organize better to promote not only its name, but also it’s impact on youth, and the local economy through tourism-related event management.
As a result of the Brand On Us™ initiative, idgroup helped uncover the organization’s true purpose—and developed a new name, identity, website and advertising campaign to communicate its mission to the community: to enhance the quality of life, health, wellbeing and economic development of Pensacola and its surrounding regions through education, inspiration and participation.
In November 2015, Pensacola Sports Association emerged as simply Pensacola Sports—the prominent, go-to resource for all-things sports-related in Pensacola and the recognized leader—and champion—for professional and amateur participant sports, athletics and sports tourism across Northwest Florida.
This 7-month, intensive process resulted in the “Be Moved” branding campaign, which encourages Pensacola citizens to be inspired, be active, be moved.