Securing the Future. Protecting Your World.
Services We Provided: Logo Developement, Brand Standards Development, Website Landing Page, Brochure Design, Advertising Campaign
The University of West Florida’s Center for Cybersecurity underwent a major shift in
positioning. Originally developed as a recruitment tool for students into the program, the Center evolved into an organization focused on research and development of new
cybersecurity solutions. Comprised of a multidisciplinary team of professionals and educators from the fields of IT and engineering who are pushing the boundaries of cybersecurity research.
Wanting to help position the center as the regional hub in the southeast, UWF’s Marketing Team, in partnership with leadership from the Center for Cybersecurity, sought the help of idgroup to develop a logo that was distinctly its own, but also complemented the university’s overall brand standards.
The idgroup creative team worked with both the Center’s leadership as well as the UWF Ofice of Marketing Communications to develop a visual brand, content and brochure that positioned the Center as an innovative research center in the southeast.