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About

As a B Corp, we strive to work with conscious capitalists and forward-looking leaders of triple bottom line organizations.

We are committed to using our skills and talents to support organizations who are making a positive impact today–with an eye toward leaving a better world to future generations. We believe organizations are the most powerful and influential forces in creating the world we want to see – where all people prosper, the environment thrives and future generations say “thank you” for the positive contributions we have made.

Ready to create the world you want to see

From the Core™

Are you pulling the right levers?

Through our proprietary From the Core™ process, our values-based team of researchers, strategists and visionary creatives help you unleash the positive potential of your organization by reducing silos and creating identity-based strategies to support the alignment of purpose, performance and perception.

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WHAT DO WE DO?

Identity-based strategic planning and execution

We’ll work with you to engage your organization's most important resource–your stakeholders—in development of your most valuable asset and ultimate competitive advantage—a relevant, trusted and respected reputation.

What Value Do We Create? 

We promise to help you unleash the positive potential of your organization by clarifying intentions, energizing teams, and activating success through development of identity-based strategies.
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Clarity

Co-creation of the organization's identity map and narrative

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Connections/Engagement

Employee, customer and marketplace

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Identity-Based Strategy

Translating the organization's identity narrative into strategies to support the alignment of performance and perception

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Execution

Actionable plan that delivers on strategy

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Accountability

Framework for keeping the organization on track to execute

Our Services

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Interested in working with us or learning more about our scope of offerings? Lets Talk.

Team

Mona Amodeo, Ph.D.

Mona Amodeo, Ph.D.

Sr. Consultant, Chairperson & Founder
Lindsey Braxton Shook

Lindsey Braxton Shook

President & Chief Culture Officer
Mark Gause

Mark Gause

Executive Director, Brand & Marketing Communications
Danielle Kelly

Danielle Kelly

Executive Director, Operations & Finance
Jim Sparks, MBA

Jim Sparks, MBA

Executive Director, Innovation & Consultant
Erin Stubbs

Erin Stubbs

Executive Director, Stakeholder Research & Strategic Planning
Samantha Cheney

Samantha Cheney

Jr. Designer
Christine Deckert

Christine Deckert

From the Core® Consultant
Mallory Higgs

Mallory Higgs

Sr. Communications Strategist
Mark Lawrence

Mark Lawrence

Senior Designer
Rebecca McPhail, MA

Rebecca McPhail, MA

Project Manager & Account Support
Jack Mock, MBA

Jack Mock, MBA

Brand & Marketing Communications Coordinator
Hear from our Co-Ops + Interns!

Alecia Mitchell

Brand On Us™ Marketing Intern

"I enjoy working at idgroup because of the networking opportunities and work environment. There are countless of opportunities for you to grow and it is nice to know that everyone is working together as a team to get things done. I’ve been enjoying working with so many different people and learning from each other. Working on Brand On Us™ has helped sharpen my marketing skills while also giving back to the community in the process."

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Jack Mock

Brand On Us™ Marketing Intern

“My favorite part of working at idgroup is learning everything about marketing from the best. Everyone here is incredible and inspiring. I'm happy to be working with a company that takes pride in its work while also giving back to the community.”

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Interested in Joining Our Team? See Careers.