regional director/ brand alignment strategist
Casey Porter is a Brand Alignment Strategist and Regional Director of idgroup’s division in Fort Worth, Texas. Hailing from the great state of Alabama, Casey grew up in the idyllic town of Fairhope, later making her way to Mobile and then Montgomery.
With her joyful spirit and go-getter attitude, Casey helps organizations and their leaders create brand alignment and strategically-focused, sustainable growth through the practice of Branding from the Core®. Her goal is to help clients uncover and find joy in who they truly are, and then build a plan of action to share their story with the world in a relevant way.
Prior to joining the idgroup team, Casey helped real estate companies build communication strategies that aligned their company vision with their agent and customer experiences. Some of her favorite career moments have included architecting high-impact corporate events, hiring and developing marketing teams, and building strong organizational cultures.
Casey is inspired by the courage of entrepreneurs and leaders like Walt Disney, Warren Buffett, Bill Gates, and author Rachel Hollis, as well as her mother and grandfather. She holds a Bachelor of Arts in Communication and a Master of Business Administration from The University of South Alabama. She and her husband, Matt, enjoy exploring their new town and the world (especially Madrid, Spain), or settling in for a game of Steelers football. If you’re ever making your way through the Lone Star State, make time for a cup of coffee with Casey.