Giving Back

We believe in supporting small, local not-for-profit groups that have a big impact in our community.

For years, idgroup has partnered with local not-for-profit organizations to fulfill a variety of their branding and organizational development needs. Through our past work, we know that our community is full of compassionate, giving hearts, and we know that building strong identities and increasing awareness for these organizations has had a meaningful impact on our community.

If you’ve ever visited us in our office, you’ve heard the idgroup saying, “Trust the Process.” Looking at our past not-for-profit work, we realized that we were not empowering these organizations with our strongest tool, the idgroup process. Since then, we’ve made a commitment to dedicate our time and talents to a small, local not-for-profit group annually. We commit to building firm foundations that create the most important part of a brand: a strong brand reputation that lasts.

To stay true to our beliefs and impact our community in a big way, we created Brand On Us™. Through the Brand On Us initiative, one deserving not-for-profit group will be chosen each year to receive a comprehensive and integrated brand makeover. During a seven-month Branding from the Core engagement, the selected organization will receive over $100,000 in idgroup services.

What’s New for 2022?

idgroup is now taking category specific applications for our Brand on Us initiative. Categories for the next 3 years are listed below. Applications are due November 5th, 2021.

2022: Environment/Preservation/Animal Welfare
2023: Family/Health/Wellness/Education
2024: Arts/Culture/Recreation


2022 Brand On Us Application

If you do not choose to fill out the online form, you may submit this application via certified mail (must be postmarked by NOVEMBER 5th, 2021) or hand deliver no later than NOVEMBER 5th, 2021 to: idgroup, 300 East Intendencia Street, Pensacola, FL 32502. Please submit only one application.

Current Brand On Us Project: Pensacola Cultural Center

For additional information contact:

Lindsey Braxton Shook
850-438-7823 ext. 101

Our Partners

We would like to thank the following local businesses for supporting Brand on Us. Each have agreed to help us execute our creative materials or communicate them to the community. Without their help we would not be able to complete our Branding from the Core process. Thank you for your support and believing in our initiative!