Making the Invisible, Visible
Services We Provided: Branding from the Core®, Facilitated Strategic Planning Sessions, Logo, Visual Identity System, Brand Standards, Website Design, Print / Billboard / Broadcast / Digital Campaigns, Custom Photography, Social Media Strategy and Graphics, Media Strategy
For nearly 50 years, Radiology Associates of Pensacola/Interventional Radiology Consultants has served the Pensacola community by offering state-of-the-art medical imaging and interventional radiology services. However, despite this long-standing history in the community, it remained virtually invisible. Even more, its name offered no clear distinction from its competitors, causing misplaced name recognition and marketplace confusion.
Following the rebranding success of Renalus Center for Kidney Care, the physician executive team and CEO approached idgroup to not just help rebrand it, but elevate its perception in the community and explore naming opportunities to set itself apart from the competition.
Through a months-long strategic planning and rebranding process, idgroup was able to uncover the core of the organization’s strength and differentiated value proposition. It’s team—their skill and experience—rose to the top and inspired the practice’s new name: Acumen Medical Imaging + Interventional.
Radiology by its nature, involves making the invisible visible. Through its new name, idgroup launched an educational branding campaign to elevate the field of radiology, and thus, the physician team behind your scans. The campaign launched in July 2016 and featured television, radio, collateral material, signage, print and billboard campaign, online advertising and a completely overhauled website.