Some Traditions are Made to be Passed Down
Services We Provided: Marketing Strategy, National Broadcast Campaign
Looking to continue building Better Built® as a lifestyle brand, the idgroup team developed a second television spot in the “Life. Better Built” series. The “Traditions” spot is themed around the phrase “Some Traditions are Made to be Passed Down”, and focuses on the importance of having and making traditions with family and friends that can be passed down through generations—just like a Better Built truck box. This spot was part of an integrated fall campaign that was meant to reach and resonate with football enthusiasts in the southeast.