Chain Reaction

Create Impact Beyond Yourself

Services We Provided: Branding from the Core®, Facilitated Strategic Planning Sessions, Logo, Visual Identity System, Brand Standards, Collateral Materials, Web Strategy and Design, Social Strategy, Environmental Design, Integrated Branding Campaign

Chain Reaction is the brainchild of Kristin Fairchild, Pensacola-based teen coach, mentor and Auburn graduate. As the second recipient of the Brands On Us™ program, Chain Reaction was awarded nearly $100,000 in services which included organization development, coaching, brand development and development of marketing communications materials as well as media placement and photography. After engaging the leadership, some very passionate graduates of the program along with volunteers and financial supporters of the program, the new visual brand and story was born. “Discover what’s Inside” —is both a call to call to action and a statement of core beliefs for Chain Reaction. The campaign speaks to the belief that each person has something special to contribute to the world—and chain reaction is there to help bring the best out in the teens it serves.


American Advertising Awards Judge’s Choice
4 Gold American Advertising Awards
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