Henghold Skin Health & Surgery Group


Services We Provided: Branding from the Core®, Facilitated Strategic Planning Sessions, Logo, Visual Identity System, Brand Standards, Collateral Materials, Web Strategy and Design, Integrated Branding Campaign, Educational Video

After buying out an existing practice, Dermatologic Surgery Associates experienced exponential growth. No longer able to sustain the growing patient base in its small clinic, the organization needed to spread its wings and open a newly constructed, state-of-the-art treatment center focused on the treatment of skin cancer. Following the ground-breaking ceremony, and inclusion of two additional physician-surgeons, idgroup was engaged to help uncover this organization’s new core brand, it’s mission and values. From the dialogue sessions, idgroup was able to articulate the unique selling point: the skill and expertise of fellowship trained Mohs surgeons.

With its storyline defined, and a new name, Henghold Skin Health & Surgery Group, the idgroup team created an integrated marketing and brand launch plan that included a brand platform, website, online campaign, print ad, outdoor and television commercials.


2 Gold American Advertising Awards
2 Silver 4th District American Advertising Awards
Featured on Behance: Branding Served
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