Expand Your Patient Base
Services We Provided: Branding from the Core®, Facilitated Strategic Planning Sessions, Logo, Visual Identity System, Brand Standards, Collateral Materials, Web Strategy and Design, Social Media Strategy and Design, Media Strategy, Ongoing Brand Management, Integrated Branding & Marketing Campaigns
Pain Consultants of West Florida is the only integrated treatment facility for pain in the Pensacola region. With no plan in place to communicate their unique service offering, the leadership at Pain Consultants of West Florida sought the help of idgroup to create an integrated marketing campaign that accurately, and creatively, told its story to the public. With the help of the idgroup consulting and creative teams, Pain Consultants of West Florida launched a new look, website, educational videos, and a television and print advertising campaign that bolstered their website visits from 350 per month to over 2,000.
The number of new and returning patients has steadily increased since we launched the campaign in 2013 and new patients almost doubled between Q1 2014 and Q1 2015.